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WebSphere Commerce, Recommend products on search landing page

This article is focused on explain how to implement a personalized recommendation based on search keyword using the E-marketing Spot Title provided with FEP6.

In particular, the use case is the following:

  • recommend the products "Widescreen LCD monitor" and "Office chair" 
  • with an image and the text "Don't forget the importance of the ergonomics! Improve your workspace with our ergonomics products"
  • when the customer search the keyword "Laptop"

The result is the following:

 WebSphere Commerce Marketing e-spot title search landing page

Let's review the steps to get the above requirement ...

Posted by on in Marketing

The search rules are specific kind of marketing dialog activities where the scope is to change the search's results in order to focus the customer attention on desired products.

In few words the search rules allow modify the order of the results according to:

  • the keywords or phrase used by the customer;
  • some customer demographic characteristic.

They are pretty easy to understand and define; the Management Center Marketing Tool provides the Search Rules feature allows to define one or more rules.

Basically, we can define a personalization system for our search engine

Follow a use case explains how to define these kind of personalizations.

In the Management Center Catalog Tool you can find the Search Term Association Tool; it allows business users to influence the results- deriving from customer search requests- changing the meaning of the keywords used in the search queries.

In particular, Search Term Association Tool allows to set up Synonyms associations (#1 Synonyms) and Word Replacements (#2 Replacements).

In addition, it allows to use specific landing page instead of the classic results page (#3 Landing Page).

Further reporting features have been added to the Search Term Association Tool: Top Search Hits and Top Search Misses.

WebSphere Commerce Search Term Association Tool

 

In this post we will have a look to the Synonyms feature.

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