The search rules are specific kind of marketing dialog activities where the scope is to change the search's results in order to focus the customer attention on desired products.
In few words the search rules allow modify the order of the results according to:
They are pretty easy to understand and define; the Management Center Marketing Tool provides the Search Rules feature allows to define one or more rules.
Basically, we can define a personalization system for our search engine.
Follow a use case explains how to define these kind of personalizations.
When the customer searches the word "laptop" the results should contain at the top the most suitable laptop according to the customer age. In particular:
In order to implement the rules defined above we need to:
The search rule should have 3 different paths, one for each segment, and a final path for guest or customer without any info about the age. The search rule should be as the following:
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Search "Laptop" with guest user:
Search "Laptop" with customer63y (customer birthday: 04.05.1950):
Search "Laptop" with customer33y (customer birthday: 14.08.1980):
Search "Laptop" with customer19y (customer birthday: 01.03.1994):