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WebSphere Commerce, Search Rules

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The search rules are specific kind of marketing dialog activities where the scope is to change the search's results in order to focus the customer attention on desired products.

In few words the search rules allow modify the order of the results according to:

  • the keywords or phrase used by the customer;
  • some customer demographic characteristic.

They are pretty easy to understand and define; the Management Center Marketing Tool provides the Search Rules feature allows to define one or more rules.

Basically, we can define a personalization system for our search engine

Follow a use case explains how to define these kind of personalizations.

Use case

Description

When the customer searches the word "laptop" the results should contain at the top the most suitable laptop according to the customer age. In particular:

  • if the customer has more than 30 years but less than 60 years, the top result has to be the "Office Laptop" ($720)
  • if the customer has more than 60 years, the top result has to be the "Bedroom Laptop" ($750)
  • if the customer has less than 30 years, the top result has to be the "Student Laptop" ($680)
  • else if the customer is a guest or no age is specified, the top result has to be "Child Laptop" ($500)

Implementation

In order to implement the rules defined above we need to:

  • define 3 Customer Segments: LessThan30y, Between30and60y, MoreThan60y
  • create 1 Search Rule activity using a branch, customer segments and top search result action.
Define the Customer Segments

LessThan30y:

WebSphere Commerce Customer Segment 

 

Between30And60y:

WebSphere Commerce Customer Segment

 

MoreThan60y:

WebSphere Commerce Customer Segment

 

 

Define the Search Rule

The search rule should have 3 different paths, one for each segment, and a final path for guest or customer without any info about the age. The search rule should be as the following:

WebSphere Commerce Search Rule

View the full image.

 

Test

Search "Laptop" with guest user:

WebSphere Commerce Search Rule Results

 

Search "Laptop" with customer63y (customer birthday: 04.05.1950): 

WebSphere Commerce Search Rule 

 

Search "Laptop" with customer33y (customer birthday: 14.08.1980): 

WebSphere Commerce Search Rule

 

Search "Laptop" with customer19y (customer birthday: 01.03.1994): 

WebSphere Commerce Search Rule

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